How to Innovate
The 8 Dimensions of the Henkel Laundry and Home Care Innovation Process should be guiding for your projects from Round 1 and on. These dimensions are already an integral part of our way of understanding the past, present and future and our driving innovation knowledge.
Supply Chain
How does the supply chain look; what are the SC needs; how will things change over time?
Consumer
What does the consumer need and value; what's driving these needs; and how are the drivers causing these needs to change over time?
External
What legal, regulatory, environmental, industry & other external factors are emerging that could have an impact on our category?
Brand
What is happening to our brands; what can we learn from the things that other brands have done (or are doing)?
Competitor
Company
What is happening at the company level that might affect our category (e.g. focus on developing markets; prioritisation of brands, categories, countries, etc.?
Customer/Retail
What do the retailers need; what's driving these needs; and how are the drivers causing these needs to change over time? What will be the consequences for us?
Technology
What technologies are we working on; what new technologies are emerging (Henkel, competitors, suppliers, partners); how do they relate to all other areas?