Pharmacist Franz Anhalt from Kollberg puts AoK Seesand Mandelkleie on the market.

The history of the Schwarzkopf company starts in Berlin. Hans Schwarzkopf, a qualified chemist, opens a small drugstore with a separate perfume section. Nobody could have predicted that his business would go on to become one of the most important haircare companies in the world.

Hans Schwarzkopf develops his first product - powder shampoo. Until this point, hair was always washed using universal washing soap or with expensive oils. The new packet costing 20 pfennigs is an immediate success, allowing for quick and easy hair washing without unpleasent chalk residues.

Hans Schwarzkopf supplies his "shampoo with the black head" to every drugstore in Berlin. The first international connections are established in Holland and Russia.

Hans Schwarzkopf introduces the first liquid shampoo to the market. The demand is overwhelming. The company expands. Schwarzkopf founds the "Institute for Hair Hygiene", the very first training center for hairdressers.

The year that witnesses the birth of the prototype for all modern shampoo. "Onalkali" is the world's first non-alkaline shampoo.

Introduction of Poly Color liquid hair colorant by TheraChemie GmbH Düsseldorf.

Schwarzkopf introduces the first cold perm to Germany. It represents a hairdressing revolution. Now women can permanently reshape their hair without heating it to almost 100 degrees.

The arrival of "Schauma", the most successful shampoo of all time.

TheraChemie is integrated into the Henkel Group.

Transfer of all shares of Dreiring-Werke KG, Krefeld, to Persil GmbH/wholly-owned subsidiary of Henkel.

Launching of the Fa care line by Dreiring-Werke KG.

This is followed by "Taft", the "liquid hairnet" which was the first hairspray to appear in Germany. Due to the product´s popularity, the term "taften" (to "taft") is coined in Germany during the post-war economic boom. "Taft" becomes a synonym for hairspray.

Igora Royal! The classic hair colorant. The Schwarzkopf silhouette even appears on film posters.

Formation of Henkel Khasana GmbH, Düsseldorf, as a marketing company for body care products and cosmetics.

Hairdressers are impressed by the "Schwarzkopf method", the first systematic approach to the world of perms which fuses products, consultation, technology and training in a single unified and methodical whole.

Founding of Henkel Kosmetik GmbH, Düsseldorf. It assumes the sales activities of Henkel Khasana GmbH and TheraChemie GmbH, which had previously operated separately in the market.

Schwarzkopf assumes a pioneering role as the first cosmetics manufacturer to convert to CFC-free aerosols for all its sprays.

Acquisition of Bonetti (Diadermine).

Henkel Kosmetik takes over AoK.

Acquisition of Le Chat.

Launch of the plant-based colorant IGORA BOTANIC, reflecting a trend towards natural products.

Henkel Kosmetik takes over Barnängen.

The Schwarzkopf Design Award receives the "Innovation Award for Packaging".

Henkel takes over Schwarzkopf and thus becomes one of the leading suppliers in the field of hair cosmetics in Europe.

Henkel takes over the Los Angeles based company Dep Corp. and the Greek company Rilken.

Henkel and Lion, Tokyo, form a joint venture and jointly operate their haircolorants businesses through the Yamahatsu Sangyo Group.

The purchase of The Dial Corporation, Scottsdale/Arizona, is the biggest acquisition in the history of the company to date. This renowned US detergent and cosmetics manufacturer gives Henkel a strong foothold on the North American market. Henkel also acquires the American cosmetics company Advanced Research Laboratories (ARL), that has developed and marketed innovative, high-quality hair cosmetics for over 20 years.
Fa, in 1954 the first luxury soap to combine cleansing and skin care with exotic fragrances, celebrated its golden anniversary as a brand in 2004. Today Fa still refreshes people in 146 countries and is thus Henkel's most international cosmetics brand.