Our Strategy

We hold leading market positions, and we intend to further expand these on a global basis. Our approach will be to drive organic sales growth complemented by growth from selected acquisitions.

• Focus on three areas of competence: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies
• Innovations with Brands & Technologies
• Growth in profitable regions, ‘profitabilize’ growth regions and strengthen leading positions in mature markets (Western Europe / North America)
• Organic growth supported by selected acquisitions
• Increase efficiency along the entire value chain
  

Further information about Henkel's strategy is available under Investor Relations www.henkel.com/ir.